SThree

Reporting to the Chief Marketing Officer of this leading FTSE Plc, responsible for:

– Developing/implementing the Value Proposition framework for all core SThree brands
– Creating Customer Segmentation & Service Delivery Model framework across SThree
– Ensuring business delivers appropriate service levels to customer segments
– Planning/deploying Salesforce Marketing Cloud using customer journey maps
– Development of Lead Generating Social Media strategy fully integrated into Salesforce CRM incl. incl. LinkedIn integration with the Marketing Cloud plugin
– Leading/motivating/mentoring senior Brand/Marketing Managers incl. global/regional

– Creating and developing the “Award Winning” Global Marketing team
– Implementing/driving increases in the Net Promoter Score (NPS) across all key regions in partnership with Customer Experience & Regional Marketing Managers
– Developing new business wide event guidelines & tracking
– Delivering a comprehensive Journey Mapping framework for Clients/Candidates to track lifecycle

Achievements:

Project lead on the re-brand of Huxley (SThree’s banking and finance business – launching January 2018); Overhauled Event Lead Generation planning incl. a tracking mechanism to ensure leads are fully coded on Salesforce, followed up and deliver tangible return on investment; Created/implemented a customer experience strategy for email marketing, directly resulting in increased client meetings, return and new business; Winner of SThree Customer Service Award 2016
Represented SThree PLC during formation of Tech Talent Charter – a body to promote diversity in the Tech Community; Led the project to re-brand Global Enterprise Partners and also Computer Futures