• Project managed the development and launch of the new e-commerce Leadership & Talent Direct website using CMS, translated into eight languages and monitoring via Google Urchin.
• Created and executed an innovative strategy to facilitate the growth of the business, incorporating the production of vodcasts, podcasts and webinars, social media guidelines and online advertising as well as internal and external launches and development of sales collateral and brochures.
• Provided marketing expertise and advice to the Global Managing Director of Leadership & Talent Direct and served as a member of the Leadership & Talent Direct leadership team.
• Project managed the launch of two new psychometric products in Hay Group’s portfolio
• Directly responsible for a 250% increase in website referrals to Haygroup.com, from social media, achieved using a blend of email, advertising and targeted messaging.
• Increased traffic to Leadership & Talent Direct site by over 100% YOY.
• Formulated and implemented a social media strategy for Europe to include running a successful social media workshop for European marketers.
Alan Duncan 